The GBSB Live and storewide sale

If you had told me from the start that buying my first ever stall at an expo would require so much time, effort, stress and money, I’m not sure I would’ve ever said yes in the first place. But back when the Great British Sewing Bee Live event was announced, I was tempted, talked it over with J, and decided to go for it and stretch myself as a small business owner.

It’s been a huge learning process, even just moving from a purely digital business into one that not only has to fill a space (which the organisers kept making bigger!) but also taking in-person card transactions, and ordering supplies to try and really show off what Fehr Trade Patterns really is to someone just walking past who may have never heard of us. If you’re coming along, we’re on stall H1 (turn left once you enter, and I’m in the corner with the workshop rooms).

The show is finally upon us, and hopefully now the panic attacks and stress and dwindling bank balance can give way to the enjoyment of meeting new people and putting faces to long-time customers’ names, too. But if I don’t manage to get a pattern released this calendar year, we can definitely point a blame finger in the show’s general direction as much as the book’s!

Happy 2017 (my year in review)

Woohoo! It’s a fresh new year! Each year I like to take the first of January to look back on what I’ve sewn in the previous year. So while this post is a celebration of the new year, it’s also a look back at what I’ve been up to in the last twelve months, which I always find to be a helpful exercise!

Announcing Print Club – limited edition fabric kits!

I am so excited to finally be able to share with you a project that I’ve been building towards for several years – Fehr Trade Print Club is a semi-regular series of collaborations with illustrators, pairing exclusive artwork with activewear patterns in limited edition fabric kits!

We first started the concept of an illustrator/patternmaker collaboration a few years ago with Laurie King, offering designed prints through Spoonflower with differently designed “zones” on the fabric for the different pattern pieces. This was a great learning experience, but ultimately, we wanted a bit more control, even though this means more work and more financial risk on my part. So we’re starting small, and of course I had to ask Laurie back to be the first Print Club collaborator!

So what’s different this time around? Well, for starters, the designs are printed onto Funkifabric’s “Titan” technical spandex base. This stuff is super high quality – beefy, matte, completely opaque, and no white “show through” when stretched. I ran London marathon in this base fabric in 2015 and it’s freaking fantastic (also the colours haven’t faded a bit since then either).

A tour of my new sewing room!

I know I’ve been talking about my new sewing room for ages (and believe me, it feels like even longer to me!) but I’m finally moved in and so chuffed to finally share it with you!

My new sewing room is very small, but what it lacks in size, it more than makes up for in cool points – who else has a sewing room on a boat, concealed behind a hidden bookcase door, eh??

This is the bit everyone loves – a modified Hemnes bookcase from Ikea, with reinforcements, casters (wheels), and a hidden pull latch to keep it closed. Our joiner is a genius and we’re so lucky to have found him!! The greatest thing about this is that my sewing room is at the very end of the corridor, and the way the various deck heights work means there’s a porthole just above the bookcase. So it really does look convincing, like there’s no boat beyond it!!

Once inside, I’ve put a corkboard on the inside of the door as a place to pin all my magazine clippings, sketches of designs past and present, and general mood-boardy stuff. You can also see how small the room is here – it’s only a little under 2m (6 feet) long by 2m wide at its widest point.

Also take note of the smoked oak parquet floor that I painstakingly cut, laid, sanded, and hand oiled myself. Loooouuuurve my floor! It was expensive, both in cost and effort, but so worth it.

When you enter the room, immediately on your left you’ll find Susan, my dressform (seen here wearing my Laurie King fabric collaboration VNA Top pattern), and my pattern rack, which I’ve had for quite a few years but came from the garment industry supply shop, Morplan. As you can see from the number of patterns on it, I find it unbelievably useful! Also note the cute sewing machine clock my mom sent over to me!

A whirlwind of activity

You can pretty much assume by this point that if I’ve gone a bit quiet on this site, then it probably means I’ve been sewing up a storm behind the scenes and am just struggling to find the time to tell you all about it! And yes, it’s happened again… So I’ll try and catch you up on a bunch of things at once!

Sewing Indie Month – Pattern Bundle 1

Remember how much fun Sewing Indie Month was last year?? It was a full month full of interviews, great tutorials (like Heather Lou showing you how to turn my XYT Workout Top into a summer maxi dress!), and fabulous Sew Along prizes and it’s back again this September!

But because us pattern designers know how much you all love a bargain, we’ve joined forces to create two pattern bundles in advance of Sewing Indie Month, and the first pattern bundle is on sale now through Wednesday 12 August only.

Click through to see all the included patterns and the different tiers, including some brand new patterns exclusive to this bundle! The cool thing here is that you’re not only buying these patterns for well under the usual price, but 20% of bundle proceeds will be donated to the International Folk Art Alliance, which provides education and exhibition opportunities to folk artists from around the world. So you’re helping out other crafters, too!

I made the Lolita Patterns Sugar Plum dress a few years ago and honestly, it’s one I still wear in regular rotation (and looks so much better than the photos in my post, annoyingly!). The Sugar Plum dress is a knit/woven hybrid, but the patterns in this first bundle are mostly wovens, so the sale timing gives you time to make muslins before the sewalong contest begins in September while supporting small women-owned businesses and raising money for charity. You can see the size range for each of the included patterns here, too.

Aztec Duathlon Shorts

Psychologically, short shorts make me run faster. Well, not really, but I think they do, and that’s all I need! So, a few weeks ago, with the British Transplant Games coming up, I managed to squeeze out a new pair of Duathlon Shorts for the occasion!

Steeplechase Leggings – citron and sage pairs

Wow, thank you all so much for your orders and comments on my new Steeplechase Leggings pattern! The response has been phenomenal, so thank you!

In case you missed the initial announcement, here’s the description:
These leggings have no inseams! Instead, a curved, outer seam runs from the back of the ankle up to the centre front, where it joins a separate yoke piece. There’s an optional, hidden back pocket, elasticated waistband, and your choice of three lengths: biker short, capri, or full length leggings.

During the development process, I made so many samples pairs of these – beyond the initial early ones (not fit to be shown!), I made a whopping SIX pairs for myself, plus two more for my athlete-model niece, too.

Rather than overwhelm you with all the versions at once, I thought I’d start with the two pairs of full-length leggings I made in solid colours, as you can see the seamlines a bit more easily in these.

This first pair may be my favourite pair ever – made up in citron ex-New Balance supplex from FabricMart (now sold out) with a rainbow spaced-dyed supplex yoke. I’ve got enough of the citron left for another garment, but I’ve made so much with the rainbow before that I mostly just fit the yoke out of the scraps.


(it pairs so nicely with my ombre-print Fehrtrade x Laurie King VNA Top!)

These are just so comfortable, and you know how I love bright colours! I’ve done quite a few test runs in these, and they really help to liven up the cold, dark wintry nights.

Turquoise Threshold Shorts and a Purple Zigzag XYT

I hope you all have been enjoying all the book reviews while I’m away on holiday! I thought I’d end this week with some photos of one of my favourite pairs of Threshold Shorts that I sewed myself. These are made in some turquoise/teal aerated polyester and pale “apple green” FOE, both from Sewing Chest. It’s an unusual colour combination but one that I totally love!

Even better is that I realised that the teal matches the purple/citrine/teal colourway of our Fehr Trade x Laurie King fabric designs really well! I sewed up a sample of my XYT Workout Top pattern in the “Zigzag” pattern to show them off together. It’d be rude not to!

Let’s talk about the top first – as I mentioned with my first, ombré samples, the Spoonflower tech fabrics have no vertical stretch, so you’ve got to add some into the patterns. I chose to demonstrate the super-easy cheat’s way, which was to just draw two horizontal lines (one above the waist and one below), and spread these out when I cut the fabric!

I separated each by 2cm and this seems just about right for me. It also has the bonus of making it easy to stripe match the front and back, as you get a little “window” for the zigzags!

I chose to use the Y back here and I even paid attention and switched coverstitching threads from purple to citrine so they blend in nicely. You can’t see it, but I’ve also used purple power mesh for the built in bra, so it’s a very attractive little running top!

Fehr Trade x Laurie King fabric – first samples

Thank you all so, so much for your enthusiasm and compliments on the launch of our fabric designs last week! I’ve been swamped with work (which is great!) but managed to squeeze in some time to sew up the first two samples – a VNA Top and Duathlon Shorts (booty length) in the coordinating “Maps” citrine & black colourway.

So if you buy one yard of the “Maps” citrine/black VNA fabric and one yard of the “Maps” citrine/black Duathlon fabric, this is what you get! Cool, eh? There’s more photos of me modelling at the end, but I know loads of you were waiting to see finished versions first before taking the plunge!

Having cut out and sewn both, I took some photos throughout the process, and have a few tips as well. The previous post shows you how to lay out your pieces onto the different zones, but in real life, I know my makeshift cutting table (err, desk!) isn’t big enough to hold the full yardage.

So the first thing I recommend is to cut the fabric apart along the different zones and trim the white borders.

This makes it a lot easier to match up the edges so you can fold the zones in half and cut on the fold (or in the case of the Duathlon shorts, cut two layers at once). It also means I can fit the fabric onto my cutting table!

Introducing… FehrTrade x Laurie King fabric designs!

By far the single biggest question I get with my exercise sewing patterns is “Where do I buy good fabric?”. Despite compiling a list of global stockists of exercise fabric, I totally get your frustration – it’s getting a lot easier to buy nice colours and quality wicking lycra, but prints are still difficult to get a hold of, and when you can, it’s often costly and difficult to match colours.

But what if you could buy just one yard of fabric and be able to sew up one garment with coordinating colours and stylish prints, and mix and match to make outfits that coordinate together, too?

I’m super pleased to announce that this is exactly what I and illustrator Laurie King have made happen! Laurie is an avid cyclist and dad to two small boys, and I’ve been a massive fan of his hand-drawn style since before he made that amazing couch on ITV’s The Cycle Show!

I’ve had this idea brewing for about 6 months now, but it took a design session with Laurie before the idea really came to life. Since I know the exact size and shape of all the pieces for my sewing patterns, I’ve created “zones” of print and colour on one yard of fabric using two of his prints in three different colourways. These prints are exclusively for your fabrics, too!! So there’s very little chance you’ll be exercising and catch someone across the room wearing the same thing!

The first collection is comprised of two prints – “Zigzag” and “Maps”, using three different colourways – “citrine/black”, “purple/citrine/teal”, and an “earthy” mix of forest green, slate blue, and muted red, which should be perfect for Fall and Winter. The idea is that we’ll be changing these up and releasing different designs a few times a year, too, so we’re open to ideas on colour combinations you’re loving!